CNN reports that South Korean men are the world’s biggest male spenders on skincare and beauty treatments and Western brands are taking notice.
Over the past decade they have become the world’s biggest male spenders on skincare, a market that grew by 44% in the country between 2011 and 2017, according to “Eromonitor”.
Additionally, about three quarters of South Korean men undertake a beauty or grooming treatment (from salon hair to at home facials) at least once a week, according to recent survey by Global Data.
The Korean men pamper themselves with lengthy grooming treatments, this is why a typical Korean man comes out in sharply cut outfits with perfectly groomed dyed hair and double eyelids making them look like “idols”.
This is actually the adverse when it comes to the Nigerian men.
A typical Nigerian man take on skincare is that skin and beauty treatments is basically meant for women and this is a fallacious impression.
We carried out a survey on a number of Nigerian men, when we asked their opinion on skincare here’s what they had to say;
Prince Austine Ezenekwe stated that “the beauty of a man is money that once a man is wealthy his skin glows”😊
Mr. Goodnews Udorji stated that “50% of men don’t care much about their skin but those that do invests alot in it, and that personally he considers skincare a trait everyone should imbibe”.
A man’s skin requires adequate care to maintain it’s youthful and natural glow, about 70% of men in Nigeria end up with breakouts, dry skin, acne etc, due to lack or inadequate care to their skin.
Shaving for instance, gives men an extra edge in skincare, this intense exfoliation of the outer skin layers can lead to more youthful skin appearance. But it can also irritate skin and lead to more ingrown hairs or bumbs if you do not follow proper skincare routine after shave.
Avila Naturals has provided the right beauty treatment products for men which consists of after shave, beard growth oil, shampoo, body oil and body wash for daily grooming treatment.
The Nigerian men should learn to invest in their looks as this can also be a plus when searching for a job or a business contract, as we all know ” everyone appreciates good looking people”.